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The new bottom line: Why Ghana’s corporate giants need to deal with NCD crisis

todayFebruary 2, 2026 1

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The new bottom line: Why Ghana’s corporate giants need to deal with NCD crisisIn the traditional world of Corporate Social Responsibility (CSR), the rules have been the same for a long time. For years, a “socially responsible” brand in Ghana was defined by a certain set of images: a CEO giving a huge cardboard check for a new borehole, a new coat of paint on a rural classroom, or maybe a donation of bags of rice and oil to an orphanage during the holidays.

Source: www.myjoyonline.com

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