The Business Strategy Analyst with Jules Nartey-Tokoli: When momentum becomes a trap: How organizations can shift from inertia to adaptive agility

A freight train is the classic image of structural inertia: once it’s moving, its mass and design make it hard to stop or change course quickly. The idea describes large, established firms having “structural inertia” qualities (bureaucracy, heavy capital investments, fixed routines) that make rapid change difficult. As Michael Hannan and John Freeman put it […]

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Source: thebftonline.com

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