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‘Part of the joy economy’: adult buyers add to bumper year for toy sales

todayNovember 12, 2025 1

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Some of this year’s Christmas must-haves are also expected to appeal to UK’s growing number of ‘kidults’

There could be tug of war under the Christmas tree this year owing to the growing trend of adult toy collectors, a rundown of the season’s must-haves suggests.

Singing Wicked 2 dolls, manga-themed Lego, a Pokémon game and a mini-fridge playset are among the items on the annual DreamToys selection that experts say are as likely to feature on the wishlists of adults as children.

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Source: www.theguardian.com

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Written by: truelightfm

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