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Market segmentation in global business
By Joseph Akyeampong Esq Not many people in Ghana will remember the short span of the South African retail shop, PEP STORES when it set up in Ghana. The lightning speed with which PEP Stores collapsed could be attributed to the failure of its owners in properly doing an appraisal of consumer tastes and preferences […]
The post Market segmentation in global business appeared first on The Business & Financial Times.
Source: thebftonline.com
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