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LA fire department paid celebrity PR firm $65,000 to shape messaging after Palisades fire

todayJanuary 29, 2026 1

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LAFD’s non-profit, which raised large sums after 2025 fires, hired firm amid growing criticism over handling of disaster

The official non-profit for the Los Angeles fire department has acknowledged that it had paid $65,000 to hire a leading communications agency to represent the agency last year.

The move came as the department was facing growing criticism over its handling of the Palisades fire.

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Source: www.theguardian.com

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Written by: truelightfm

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