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ITV agrees to invest £3m in fitness app created by Joe Wicks
The Body Coach app, launched during Covid lockdowns, will advertise on ITV’s channels and video platform ITVX as part of finalised deal
The broadcaster ITV has agreed to invest up to £3m into the health and fitness app The Body Coach, created by Joe Wicks, who shot to fame by getting the nation exercising from the living room during the pandemic.
It is the latest deal made through the group’s media for equity investment fund ITV AdVentures Invest. As part of the agreement, The Body Coach will advertise on ITV’s channels and its video platform ITVX.
Source: www.theguardian.com
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