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International

Christmas ads put on a diet as UK ban on TV junk food advertising bites

todayDecember 20, 2025

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Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 January

The festive season is traditionally a time of national culinary overindulgence but eagle-eyed viewers may have noticed that this year’s crop of big-budget Christmas TV ads have been decidedly lean and sugar-free.

From Tesco and Waitrose to Marks & Spencer and Asda, the UK’s biggest exponents of extravagant festive food marketing have put their Christmas ads on a diet to comply with new regulations banning junk food products from appearing in TV ads before 9pm.

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Source: www.theguardian.com

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Written by: truelightfm

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