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Brands & MSMEs – Measuring growth beyond noise

todayFebruary 9, 2026

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By Bernard Kelvin Clive  Growth is one of the most abused words in business today. We shout it in pitch decks, paste it on banners, and hashtag it on social media—yet many businesses cannot explain what growth actually looks like in their own journey. For MSMEs especially, growth is not always loud. Sometimes it doesn’t […]

The post Brands & MSMEs – Measuring growth beyond noise appeared first on The Business & Financial Times.

Source: thebftonline.com

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