Service and Experience with J. N. Halm: The WhatsApp business trap: Why digital tools won’t save your business without customer understanding

Last month, Kwame attended a digital marketing workshop. Energised by what he learned, he immediately upgraded to WhatsApp Business, created automated greeting messages, set up a product catalogue, and even added quick reply buttons. Within weeks, his response rate had doubled. Within months, his sales had… stayed exactly the same. “I don’t understand,” he bitterly […]

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Source: thebftonline.com

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