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On Cue with Kafui DEY: Media interviews: Forgetting your audience isn’t industry insiders

todayFebruary 11, 2026

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A familiar scene plays out regularly across airwaves. A company executive appears on a morning show to discuss a new service. The presenter asks a simple question: “So how does this help customers?” And the response comes loaded with phrases like, “We’re leveraging platform integration to optimise cross-sector value delivery.” The presenter nods politely. Viewers […]

The post On Cue with Kafui DEY: Media interviews: Forgetting your audience isn’t industry insiders appeared first on The Business & Financial Times.

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