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Why we must own Africa’s most compelling billion-dollar tourism storytelling export

todayFebruary 9, 2026

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By  Ekow QUANDZIE Tourism destinations don’t compete on scenery alone; they compete on storytelling power. The places that win are those that control the narrative, define the mood, and shape how the world feels about being there. Arguably, Africa’s most compelling tourism story export is coming from the streets, stages, beaches, and digital timelines. That […]

The post Why we must own Africa’s most compelling billion-dollar tourism storytelling export appeared first on The Business & Financial Times.

Source: thebftonline.com

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