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James McGrath won’t ‘sprinkle gold dust on a cow pat’

The Liberal party is on some serious damage control this morning, with that tough Newspoll this morning showing the Coalition primary vote on just 18%.

I’m not going to sprinkle gold dust on a cow pat. The polling is dire. It is horrible. It is terrible. But speaking as a former campaign director, I’m not surprised it’s this bad because we’ve spent three weeks having a very public discussion talking about ourselves.

Of course I’m angry about that. I’ve just spent the weekend going back home. I live out in the Darling Downs and wandering through the shops on Saturday … our people are angry because we’ve been talking about ourselves. And what we’ve got to do, and look, I’m guilty of this crime at the moment. I’m talking about ourselves on Radio National.

I’m not concerned about the optics of what people commentate on in this building.

Millions of Australians are frustrated … And when they don’t see a clear united message coming out of Canberra, they mark us down.

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Source: www.theguardian.com

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