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Filled with good intention: could the new It bag be an antidote to the tote?
From a £149 John Lewis version to LA’s gorpcore take, the ‘good intention’ bag is intended to look good but hold more
It’s not a multi-thousand pound handbag from Hermès that best captures the new era of It bags, but a £149 tote from John Lewis.
Launched this season, it’s deeper (45cm) and taller (33cm) than your average handbag, and comes loaded with good intentions. It’s able to hold your packed lunch, flask and book, as well – at a push – as your gym kit. The high street retailer is calling it the Intentional tote bag.
Source: www.theguardian.com
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