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Chris Koney’s column: Iconisation, the work of brand ambassadors

todayJanuary 31, 2026

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Accra has been buzzing this week with the world’s attention fixated on the West African city for obvious reasons. Ghana’s culture, people, diversity and all other elements that define the identity of the country has been on display to a global audience, thanks to American streamer and YouTuber IShowSpeed, born Darren Jason Watkins Jr. IShowSpeed made a […]

The post Chris Koney’s column: Iconisation, the work of brand ambassadors appeared first on The Business & Financial Times.

Source: thebftonline.com

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