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By Abdullah Yusif MAHMUD In marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working mother,” “the ambitious millennial,” “the affluent professional.” Yet this framework is collapsing under the weight of contemporary consumer behavior. People do not live as single selves; […]
The post Beyond personas: Why brands must design for multiple selves appeared first on The Business & Financial Times.
Source: thebftonline.com
The story of Ghana and Africa’s future is currently being written, but the language has changed. It is no longer just about literacy; it is about digital fluency. A thoughtful narrative is emerging from Ghana’s leadership. Following recent directives from Haruna Iddrisu, Minister of Education, the country is pivoting away […]
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