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The Creator Economy Desk by Cooltechie: The rise of new creator economy: From window light to studio lights

todayDecember 13, 2025

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…How one young creator’s journey reflects a generation reshaping storytelling, branding and opportunity Across Ghana today, a quiet but powerful shift is taking place. Young people armed with nothing more than a smartphone, a makeshift set-up and relentless creativity are redefining how brands communicate and how audiences consume information. Content creation—once seen as a hobby—is […]

The post The Creator Economy Desk by Cooltechie: The rise of new creator economy: From window light to studio lights appeared first on The Business & Financial Times.

Source: thebftonline.com

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